In our refreshed brand, we retain the name but without confining ourselves to the European dimension. We’ve added a new symbol: a stylised form of our “IL” initials where the “I” becomes a person breaking out to explore and innovate, while the “L” remains the cornerstone of our great passion for languages, driving forward into the future.
The garnet colour and the corner of the L represent continuity with our founding values.
The new logo is the creative brainchild of Maioriz, the internationally renowned designer who won the contest we launched on the 99designs platform. This was the brief:
“Our new logo should comprise the name ‘InnovaLang’ and a geometric shape with the letters ‘IL’ inside, to be usable as an icon instead of the full name. Please use our current logo colour, garnet. The ‘IL’ inside the shape could also contain some elements that evoke human value in a world ruled by technology, once again in a highly conceptual and abstract way.”
The specially created Brand Guide is available for download.