{"id":1406,"date":"2020-09-29T18:23:03","date_gmt":"2020-09-29T18:23:03","guid":{"rendered":"https:\/\/innovalang.eu\/?page_id=1406"},"modified":"2021-05-22T11:00:52","modified_gmt":"2021-05-22T09:00:52","slug":"marketing-and-advertising-translation","status":"publish","type":"page","link":"https:\/\/innovalang.eu\/en\/marketing-and-advertising-translation\/","title":{"rendered":"Marketing and advertising translation"},"content":{"rendered":"

\"Marketing<\/p>\n

Marketing and advertising translation is a complex field that brands underestimate at their peril.<\/p>\n

Besides \u201cstraight\u201d translation<\/a>, it also entails the development of original, effective content to attract, engage and persuade the target audience.<\/p>\n

This specialist work demands a completely different approach from that used in technical translation. For to express the message to full effect, the translators and editors must have writerly talents with a dash of literary flair and poetic sensibility.<\/p>\n<\/div>

This kind of translation sometimes involves what is known as transcreation<\/em> \u2013 a process where creative flair, linguistic smarts and communicative verve unite to produce content that really cuts through.<\/p>\n